SuperFoodsRx always prefers simple, whole food-based products. It’s a cornerstone of our nutrition science-based philosophy and the idea behind all of the products for sale on our site. Bertha’s Best is a simple product. Organic wheat and bran flour, a little baking powder and no added sugar or sweeteners. A simple healthy base mix encourages us to stir in additional Superfoods like fresh whole fruits or berries, nuts and a little raw honey to sweeten our fresh muffin. Leslie, one of our product development experts, mixes dried or canned wild blueberries and a few teaspoons of honey in her favorite version of bran muffins made with this tasty mix.